No not Sweden, Switzerland.

Switzerland is like Sweden's cousin that the family keeps hidden in the attic so Sweden can outshine its rival cousin. The end result is now people aren't to aware of it's existence. Except for a few things in the past before the exile began, like watches, or banks, or cheese, or chocolate. The generic memories.

But low and behold the tiny landlocked country is making a come-back. How? By hosting a leg of the Merecedes Benz Fashion Week tour. Yes there wasn't enough fashion to prolong the event to Week but nevertheless Mercedes Benz Fashion Days Zurich is in town. And last night was the Official Opening.

Wrangling a press pass proved to be fairly simple. It's true it's who you know not what you know. Don't try and fool yourself otherwise with your ideas of prevailing morality.

While in the VIP tent wandering around i was amazed at having walked through the wardrobe from the less concerned commeners into the Narnia of the well-dressed where Pims was free flowing and German chatter ensued.

A few designers paid models to strutt their stuff down the runway and i'll tell you what, kudos. Kudos because there was some beautiful clothing going around and to my knowledge fashion isn't the most front running aspect of Switzerland. They have really stepped up their game that's for sure.

However, you can read about all of that elsewhere. I think i'll just focus on the other things i saw that i find worthy of noting.

The actual show started off with some cute mistranslation in cute euro accents. Milan designer Massimo Giorgetti claimed that 'loves the clean hair, the people, the sky' but kept focusing on his love of the hair. It wasn't until the audience realised he meant 'air' that we all collectively made a condescending 'AWWWW'  coupled with approving nods.

There was a nip slip during Marco De Vencenzo show which if i was the vollunteer offered up for the steaming job, i would have quit right there and then.

Mila Schon's beautiful gowns got individual applause as they went down the runway but you could barely hear over the noise backstage (slight exaggeration).

Guest of honour Lauren Hutton, super foxy model from back in the day, was questioned 'Can you reveal me a beauty secret?' Her reply - "Good men." 

Swiss band Pegasus played. Modern day looking Beatles with their suits and carefully 'uncut and unstyled' hair. Not my particular genre of music but can definitely appreciate Noah Veraguth's voice. And that they were hot.

One plug i have to make is the clothing from the aforementioned 'hair lover' Giorgetti and his label MSGM. Gorgeous, gorgeous, gorgeous. Colourful, patterns, cute cuts, dresses, skirts, jackets, shorts and just good ol' styling. But i'll write something on it sometime soon. Promise.

. Must be important.

. Not bad, not bad at all.

. Full crowd.

. Cute, right?.

. Beautiful women in front of you, get off your iPhone.

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